TY - JOUR
TI - In Search of a Dérive: for Alternative Media Narratives of Management and Organization
AU - Kostera, Monika
AU - Kociatkiewicz, Jerzy
AU - Zawadzki, Michał
TI - In Search of a Dérive: for Alternative Media Narratives of Management and Organization
AB - 
	Many recent publications hold a dark view of contemporary business administration and its context. The current state of capitalism and corporate management is described as zombie (Harman, 2009), ghostly (Roy, 2014) or, in the most benign appraisal, sick but not dying (Tomlinson, 2010).  At the same time, business schools, textbooks and popular management books remain wedded to a reductive view of social interactions, drawing inspiration as well as authority from a century of socioeconomic triumph as well as from the rigid definitions of management relations as handed down by the founding figures of the discipline. Drawing inspiration from Walter Benjamin’s (1969) refiguring of Charles Baudelaire’s flâneur, we revisit the haunted spaces of popular management books, using the situationist method of dérive to invoke the ghosts of foundational thinkers for  inspiration and, possibly, exorcism. The aim of this excursion is to propose strategies for communication about some old ideas of management which still can be regarded as vital, even though the contemporary forms may have become morbid (Fleming, 2017). 
VL - 2019
IS - Tom 7, Numer 2
PY - 2019
C1 - 2354-0214
SP - 61
EP - 77
DO - 10.4467/23540214ZM.19.005.10927
UR - https://ejournals.eu/czasopismo/zarzadzanie-mediami/artykul/in-search-of-a-derive-for-alternative-media-narratives-of-management-and-organization
KW - media discourse
KW - popular management books
KW - flâneur
KW - dérive
KW - neoliberalism
KW - corporate culture