TY - JOUR TI - YouTube jako serwis społecznościowy – w stronę klasyfikacji witryny  AU - Cyrek, Barbara TI - YouTube jako serwis społecznościowy – w stronę klasyfikacji witryny  AB - The social network(ing) YouTube – towards the classification of the site The aim of the article is to systematize knowledge about YouTube within the frames of social communication and media sciences. The review of literature showed problems of a terminological nature. Researchers do not agree on how to define and what terms to use to describe YouTube. The site is sometimes classifi ed as a video sharing site or digital archive. Many authors making deeper divisions within social media do not classify this site as a social networking site, although – as demonstrated in this article – it has the vast majority of the constitutive features attributed to social networking sites in the scientific literature. VL - 2020 IS - Tom 8, Numer 2 PY - 2020 C1 - 2354-0214 SP - 119 EP - 152 DO - 10.4467/23540214ZM.20.026.11805 UR - https://ejournals.eu/czasopismo/zarzadzanie-mediami/artykul/youtube-jako-serwis-spolecznosciowy-w-strone-klasyfikacji-witryny KW - social media KW - social networking sites KW - video-sharing sites KW - digital archives KW - online communities