%0 Journal Article %T Provider versus navigator. News values and the journalistic professionalism %A Stasiuk-Krajewska, Karina %J Media Biznes Kultura %V 2021 %R 10.4467/25442554.MBK.21.007.13973 %N Numer 1 (10) 2021 %P 117-128 %K news values., journalism, professionalism, fractographical pact, ethics, news %@ 2451-1986 %D 2021 %U https://ejournals.eu/czasopismo/media-biznes-kultura/artykul/provider-versus-navigator-news-values-and-the-journalistic-professionalism %X The text examines the condition of contemporary journalism in the context of professionalization and values. Presenting the analysis of different ways of defining journalism as a profession, the author notes that contemporary journalism operates within two sets of values. Those that are normally associated with the so-called “professional journalism”, which are referred to the fractographical pact (mainly constituted by such values as: truth, objectivity and independence). The second set of values is called news values. They are fundamentally different and inconsistent with the norms that are considered constitutive for journalism as a profession. In this situation, journalism as a profession and journalists as its representatives are obliged to perform simultaneously two, partly at least contradictory, functions the information provider and the navigator who guides his / her recipients through information for him / her for attractive, noteworthy.