TY - JOUR
TI - Facebook i inne serwisy społecznościowe w komunikacji marketingowej marek motoryzacyjnych
AU - Woźniakowski, Mariusz
TI - Facebook i inne serwisy społecznościowe w komunikacji marketingowej marek motoryzacyjnych
AB - 
	The aim of this article is to present the possibilities and scope of the use of Facebook and some other selected social media services in marketing communication of automotive brands in Poland. The 

	theoretical basis of scholarly literature relating to the described problem. In the empirical part, 

	the results of the author’s own research are presented, on the topic of social networking sites in marketing communications of mentioned companies. For the purposes of this study audit of web sites content (the way of communicating about possessing profiles on sites, the location of social plugins in the structure of the web page) and social media profiles of each brand was carried out. On this basis, the diagnosis of the state of the current use of social media in promotional programs of surveyed entities was done.
VL - 2017
IS - Tom 5, Numer 1
PY - 2017
C1 - 2354-0214
SP - 11
EP - 23
DO - 10.4467/23540214ZM.17.002.7019
UR - https://ejournals.eu/czasopismo/zarzadzanie-mediami/artykul/facebook-i-inne-serwisy-spolecznosciowe-w-komunikacji-marketingowej-marek-motoryzacyjnych
KW - social media
KW - marketing communication
KW - Facebook
KW - Instagram
KW - Pinterest