@article{efcb414c-e693-4c4e-8c29-bf67bf95437f,
author = {Piotr  Lenik},
title = {Jakość władzy publicznej a wybory powszechne – ujęcie marketingowe},
journal = {Zarządzanie Publiczne},
volume = {2013},
number = {Numer 3 (23)},
year = {2013},
issn = {1896-0200},
pages = {299-308},keywords = {marketing wyborczy; marketing-mix; władza publiczna; wybory},
abstract = {The quality of the official authority and the general election – marketing presentation

	In the article was paid attention to connections between the general election and the quality of official authority. Here was discussed a specificity of the instrumentation of election marketing in context 4P model, a systematics of election taking place in our country, as well as issues of the participation of the society in the general election on various rungs of the authority.},
doi = {10.4467/20843968ZP.13.024.1424},
url = {https://ejournals.eu/czasopismo/zarzadzanie-publiczne/artykul/jakosc-wladzy-publicznej-a-wybory-powszechne-ujecie-marketingowe}
}