TY - JOUR
TI - Zarządzanie produkcją filmów dla dzieci - ograniczenia metod i narzędzi
AU - Materska-Samek, Marta
TI - Zarządzanie produkcją filmów dla dzieci - ograniczenia metod i narzędzi
AB - 
	Children's film production - limitations on methods and tools

	The article provides an overview of the available film research methods to strengthen film production management for children aged 4 to 6 years. It diagnoses the limitations of currently used methods and identifies new opportunities related to the development of tools in the field of neuroscience, in particular oculography (eyetracking). The subject of the study is a film for children as a medium of social communication of a wide range. For the purposes of the study, the methods of film research for children used so far were analysed, current needs related to market development were diagnosed and the possibilities of using new tools to measure customer satisfaction were indicated.
VL - 2020
IS - Tom 8, Numer 2
PY - 2020
C1 - 2354-0214
SP - 103
EP - 117
DO - 10.4467/23540214ZM.20.025.11804
UR - https://ejournals.eu/czasopismo/zarzadzanie-mediami/artykul/zarzadzanie-produkcja-filmow-dla-dzieci-ograniczenia-metod-i-narzedzi
KW - children’s film
KW - film producton management
KW - children’s film evaluation methods
KW - research tools
KW - eyetracking
KW - perception