%0 Journal Article
%T How the Press Creates the Image of Generation Z: An Evaluation of the Message Effectiveness of Polish Weekly Opinion Magazines
%A Hrehorowicz, Arleta
%J Zarządzanie Mediami
%V 2021
%R 10.4467/23540214ZM.21.020.13415
%N Tom 9, Numer 2
%P 319-338
%K generation Z, press, society, message effectiveness, sentiment analysis
%D 2021
%U https://ejournals.eu/czasopismo/zarzadzanie-mediami/artykul/how-the-press-creates-the-image-of-generation-z-an-evaluation-of-the-message-effectiveness-of-polish-weekly-opinion-magazines
%X 
	The subject of is study was the image of contemporary young people in Polish opinion magazines. The research problem was identified as the manner in which the opinion-forming press creates the im­age of the Z generation. Nearly 500 issues published by 10 weeklies in the period between 2015–2016 were analysed. As a result, knowledge was gained on how readers evaluate their message. Moreover, the question was answered as to which of the public, economic, and private spheres of young peo­ple’s lives the editors emphasize most distinctly, as well as which categories assigned to these spheres arouse most emotion among readers.

	JEL: Z130, I290