@article{e61eb909-ae51-46f7-b310-bbf6fe0cd65f,
author = {Arleta Hrehorowicz},
title = {How the Press Creates the Image of Generation Z: An Evaluation of the Message Effectiveness of Polish Weekly Opinion Magazines},
journal = {Zarządzanie Mediami},
volume = {2021},
number = {Tom 9, Numer 2},
year = {2021},
issn = {},
pages = {319-338},keywords = {generation Z; press; society; message effectiveness; sentiment analysis},
abstract = {The subject of is study was the image of contemporary young people in Polish opinion magazines. The research problem was identified as the manner in which the opinion-forming press creates the im­age of the Z generation. Nearly 500 issues published by 10 weeklies in the period between 2015–2016 were analysed. As a result, knowledge was gained on how readers evaluate their message. Moreover, the question was answered as to which of the public, economic, and private spheres of young peo­ple’s lives the editors emphasize most distinctly, as well as which categories assigned to these spheres arouse most emotion among readers.

	JEL: Z130, I290},
doi = {10.4467/23540214ZM.21.020.13415},
url = {https://ejournals.eu/czasopismo/zarzadzanie-mediami/artykul/how-the-press-creates-the-image-of-generation-z-an-evaluation-of-the-message-effectiveness-of-polish-weekly-opinion-magazines}
}