TY - JOUR
TI - Prawda o kobiecie – feminizm i trywializacja w kobiecej prasie segmentu luksusowego w Polsce
AU - Kłusek, Olivia
TI - Prawda o kobiecie – feminizm i trywializacja w kobiecej prasie segmentu luksusowego w Polsce
AB - 
	The truth about a woman – feminism and trivialisation in women’s luxury press in Poland

	The subject of the thesis is the issue of the trivialization of the concept of feminism in the segment of luxurious women’s press. As a starting point the author adopted the phenomenon of negotiating the meaning of feminism in the media. The thesis was investigated at an angle of feminist discourse (understood as a way of using the language) trivialisation in Poland. The aim of this study was to describe the indications of post feminist discourse forms: latte-feminism, pop-feminism and girl power and to detect the connection between them and a particular press title (‘Twój Styl’, ‘Wysokie Obcasy’, ‘Wysokie Obcasy Extra’ and ‘Cosmopolitan’). In the course of the thesis definitions of forms of post-feminism – previously unheard in academic work – were developed. The study was based on content analysis that showed the most important trends, used later to critical discourse analysis.
VL - 2016
IS - Numer 1 (1) 2016
PY - 2016
SN - 2451-1986
C1 - 2544-2554
SP - 27
EP - 44
DO - 10.4467/25442554.MBK.16.002.6996
UR - https://ejournals.eu/czasopismo/media-biznes-kultura/artykul/prawda-o-kobiecie-feminizm-i-trywializacja-w-kobiecej-prasie-segmentu-luksusowego-w-polsce
KW - feminism
KW - women’s press
KW - girl power
KW - pop feminism
KW - latte feminism
KW - luxury magazines segment
KW - content analysis
KW - discourse analysis
KW - ‘Twój Styl’
KW - ‘Wysokie Obcasy Extra’
KW - ‘Wysokie  Obcasy’
KW - ‘Cosmopolitan'