TY - JOUR TI - Wizerunek artystów ulicznych w mediach AU - Połeć, Marta TI - Wizerunek artystów ulicznych w mediach AB - The Image of Street Performers in Media   The aim of the paper was to examine and analyze the context of activity of street performers, presented by the mass media in Poland. The research question was: How the image of street performer in media looks like? Who creates this image? The intention was to describe the way the  street performers are being shown by: the media representatives, their own customers and also by themselves. Moreover, the paper highlights the aspect of social role of presenting this kind of human activity in media discourse. This text is a result of ethnography conducted among the street performers in the biggest Polish cities from 2012 to 2016. The ethnography was broadened with the analysis of various examples from media discourse: internet, television, radio, press, film and literature. The analysis includes three different meanings of media discourse: (1) as a communication occurrence, (2) as a compilation of values and (3) as an interaction. The results of the article show the media influence on contemporary meaning and shape of street performances. Moreover, the paper reveals a present social knowledge concerning the street shows. VL - 2019 IS - Tom 20, Numer 2 PY - 2019 SN - 1896-8201 C1 - 2084-3976 SP - 157 EP - 179 DO - 10.4467/20843976ZK.19.011.10528 UR - https://ejournals.eu/czasopismo/zarzadzanie-w-kulturze/artykul/wizerunek-artystow-ulicznych-w-mediach KW - występ KW - ulica KW - promocja KW - film KW - przestrzeń miejska KW - wizerunek KW - media KW - przekaz KW - odgrywanie KW - działalność KW - performance KW - street KW - promotion KW - urban sphere KW - image KW - message KW - acting KW - activity