TY - JOUR TI - Rhetorical strategies on www.iReport.com AU - Tereszkiewicz, Anna TI - Rhetorical strategies on www.iReport.com AB - The study concentrates on the phenomenon of user-generated content on the internet. The article presents an introductory analysis of various rhetorical strategies used by the authors of commentaries on one of the popular user-contributory sites, i.e. www.iReport.com. The analysis of this site shows that there exists a range of diverse means of expression used by the enthusiasts of broadcasting online, involving the submission of written articles, live video commentaries, audio files and cartoons. The study shows that users shape the features of the content in different manners and resort to the use of a variety of rhetorical devices. To the main properties of discourse belong personalization, interactivity, use of figurative and vivid language. VL - 2011 IS - Volume 128, Issue 1 PY - 2011 SN - 1897-1059 C1 - 2083-4624 SP - 179 EP - 193 DO - 10.2478/v10148-011-0024-2 UR - https://ejournals.eu/czasopismo/studia-linguistica-uic/artykul/rhetorical-strategies-on-www-ireport-com KW - user-generated content online KW - participatory websites KW - discourse analysis