TY - JOUR TI - Od egalitarności do inkluzywności. Hejt jako następstwo komercjalizacji internetu AU - Dziwak, Ewelina TI - Od egalitarności do inkluzywności. Hejt jako następstwo komercjalizacji internetu AB - From Egalitarian to Inclusive. Hate Speech as a Consequence of the Internet Commercialisation Changes that took place after the commercialization of the internet resulted in a number of negative consequences. Online communication has significantly reduced the form of language in favour of increasing the degree of its pauperization. The hidden judgments and critical opinions resulted in the transformation of words into real acts of aggression that internet users encounter on a daily basis. The main goal of the article is to introduce hate speech in the context of the commercialization of the internet. Based on literature studies and her own observations, the author presents hate speech as a mediatised phenomenon. An overview of Polish studies on hate speech that was later followed by the analysis of the internet history, led to the conclusion that psychological factors and inclusivity is one of the reasons for the existence of hate speech. As a result of the widespread use of the internet and the commodification of its resources and controversial messages that went beyond generally accepted norms, hate speech increased in popularity. This contributed to the emergence of many negative phenomena in mass communication, hate speech among others. VL - 2019 IS - Tom 62, Numer 1 (237) PY - 2019 SN - 0555-0025 C1 - 2299-6362 SP - 111 EP - 120 DO - 10.4467/22996362PZ.19.007.10221 UR - https://ejournals.eu/czasopismo/zeszyty-prasoznawcze/artykul/od-egalitarnosci-do-inkluzywnosci-hejt-jako-nastepstwo-komercjalizacji-internetu KW - hate KW - communication KW - internet KW - commercialization KW - new media