TY - JOUR
TI - Wizerunek uczelni: o czym myślą i co piszą studenci na forach internetowych
AU - Widerski, Jerzy
TI - Wizerunek uczelni: o czym myślą i co piszą studenci na forach internetowych
AB - 
	The image of the university: what are they thinking and what are the students writing on online forums

	Academy’s image is a mental construct because it is created in the mind. Aiming to examine the image of an academy student’s and candidates posts from popular Internet forums were analyzed. As a consequence of that review, an image determinants catalogue was mapped out and these determinants were analyzed.
VL - 2017
IS - Numer 2 (3) 2017
PY - 2017
SN - 2451-1986
C1 - 2544-2554
SP - 93
EP - 102
DO - 10.4467/25442554.MBK.17.020.8312
UR - https://ejournals.eu/czasopismo/media-biznes-kultura/artykul/wizerunek-uczelni-o-czym-mysla-i-co-pisza-studenci-na-forach-internetowych
KW - public relations
KW - wizerunek
KW - uczelnie
KW - uniwersytet
KW - fora internetowe.