%0 Journal Article
%T Wizerunek uczelni: o czym myślą i co piszą studenci na forach internetowych
%A Widerski, Jerzy
%J Media Biznes Kultura
%V 2017
%R 10.4467/25442554.MBK.17.020.8312
%N Numer 2 (3) 2017
%P 93-102
%K public relations, wizerunek, uczelnie, uniwersytet, fora internetowe.
%@ 2451-1986
%D 2017
%U https://ejournals.eu/czasopismo/media-biznes-kultura/artykul/wizerunek-uczelni-o-czym-mysla-i-co-pisza-studenci-na-forach-internetowych
%X 
	The image of the university: what are they thinking and what are the students writing on online forums

	Academy’s image is a mental construct because it is created in the mind. Aiming to examine the image of an academy student’s and candidates posts from popular Internet forums were analyzed. As a consequence of that review, an image determinants catalogue was mapped out and these determinants were analyzed.