@article{db4e88ef-25d1-4d0c-9462-ca8dc384ca7e,
author = {Jerzy  Widerski},
title = {Wizerunek uczelni: o czym myślą i co piszą studenci na forach internetowych},
journal = {Media Biznes Kultura},
volume = {2017},
number = {Numer 2 (3) 2017},
year = {2017},
issn = {2451-1986},
pages = {93-102},keywords = {public relations; wizerunek; uczelnie; uniwersytet; fora internetowe.},
abstract = {The image of the university: what are they thinking and what are the students writing on online forums

	Academy’s image is a mental construct because it is created in the mind. Aiming to examine the image of an academy student’s and candidates posts from popular Internet forums were analyzed. As a consequence of that review, an image determinants catalogue was mapped out and these determinants were analyzed.},
doi = {10.4467/25442554.MBK.17.020.8312},
url = {https://ejournals.eu/czasopismo/media-biznes-kultura/artykul/wizerunek-uczelni-o-czym-mysla-i-co-pisza-studenci-na-forach-internetowych}
}