TY - JOUR TI - Sposoby badania, mierzenia i oceny kompetencji komunikacyjnej AU - Marcyński, Krzysztof TI - Sposoby badania, mierzenia i oceny kompetencji komunikacyjnej AB - Methods for Testing, Measuring and Assessing Communicative Competence   The basic goal of this article is to present the methods of research, assessment and measurement of communicative competence developed by researchers of social communication and media studies over the years since the beginning of this discipline in Poland and in the world. This is a review article that is part of the discipline’s methodology. The author reviewed the methods and techniques of research in communicative competence in Polish and English-language literature. Due to their large number and diversity, this study presents selected methods that are most often used to measure communicative competence. The author pays special attention to the self-report method, at the same time showing its advantages and disadvantages. This article is a synthetic approach to the methodology of communicative competence research, and thus an important voice in the Polish school and the research tradition of social communication and media studies. VL - 2020 IS - Tom 63, Numer 1 (241) PY - 2020 SN - 0555-0025 C1 - 2299-6362 SP - 41 EP - 54 DO - 10.4467/22996362PZ.20.003.11511 UR - https://ejournals.eu/czasopismo/zeszyty-prasoznawcze/artykul/sposoby-badania-mierzenia-i-oceny-kompetencji-komunikacyjnej KW - methodology KW - social communication and media studies KW - communicative competence KW - self-report KW - research methods