TY - JOUR
TI - RUDANTM, czyli strategie pisarzy w sferze publicznej
AU - Falski, Maciej
TI - RUDANTM, czyli strategie pisarzy w sferze publicznej
AB - 
	Vedrana Rudan, a Croatian writer, publicist, and blogger, has become a famous public person, thanks to her constant presence in different media. Her strategies are presented in the paper as a conscious branding. It means that the writer tries to be present not only in the literary field, but successfully uses different channels of communication, in order to gain public recognition. Main ways of writer’s communication are discussed in the paper, among them: a blog, social media, TV performances, and author sessions. The paper argues that Rudan are not an example of celebrity, but her drive to recognition is related more with an ideological involvement, very close to the idea of social responsibility of intellectuals. Her strategies aim to influence the audience, create an emotional community and protest against the political reality in Croatia.
	 
VL - 2017
IS - Volume 12, Issue 1
PY - 2017
SN - 1897-3035
C1 - 2084-3933
SP - 15
EP - 32
DO - 10.4467/20843933ST.17.002.6278
UR - https://ejournals.eu/czasopismo/studia-litteraria-uic/artykul/rudantm-czyli-strategie-pisarzy-w-sferze-publicznej
KW - Vedrana Rudan
KW - sfera publiczna
KW - branding
KW - intelektualiści
KW - literatura chorwacka