TY - JOUR
TI - Ilościowe metody badań widzów krakowskich teatrów
AU - Zdebska-Schmidt, Joanna
TI - Ilościowe metody badań widzów krakowskich teatrów
AB - 
	Quantitative research methods of theatre audience in Cracow 

	The article undertakes the problems of theatrical audience research. It describes the spectator’s role in the process of creating a performance, but most of all it stresses the spectator’s value as an institution’s customer, thus justifying the necessity of undertaking such research. The article describes the theoretical foundations of quantity audience research based on social and marketing research and shows it’s utilization on the example of three theatres in Kraków: Bagatela Theatre, Ludowy Theatre and KTO Theatre.
VL - 2011
IS - Tom 12, Numer 3
PY - 2011
SN - 1896-8201
C1 - 2084-3976
SP - 221
EP - 231
DO - 10.4467/20843976ZK.11.016.0139
UR - https://ejournals.eu/czasopismo/zarzadzanie-w-kulturze/artykul/ilosciowe-metody-badan-widzow-krakowskich-teatrow
KW - audience research
KW - theatre management
KW - Cracow theatres
KW - quantitative
KW - research methods
KW - theatre audience