TY - JOUR
TI - Promocja w blogosferze
AU - Unzeitig, Agnieszka
TI - Promocja w blogosferze
AB - 
	Promotion in the blogosphere

	 

	Today, more and more often heroes of the advertising campaigns are bloggers. These are people seen by readers as a credible and influential authors. This article is an attempt to explore the phenomenon in order to answer the questions about the effectiveness of the promotion based on activities carried out in collaboration with bloggers as compared to those conducted in traditional manner by private, public and non-profit organizations.
VL - 2013
IS - Tom 1, Numer 4
PY - 2013
C1 - 2354-0214
SP - 215
EP - 227
DO - 10.4467/23540214ZM.13.014.2891
UR - https://ejournals.eu/czasopismo/zarzadzanie-mediami/artykul/promocja-w-blogosferze
KW - blogosfera
KW - współpraca z reklamodawcami
KW - marketing rekomendacji
KW - lider opinii
KW - promocja