@article{c670c2cf-dd63-41f4-bdd9-8b533757ac40,
author = {Anna Lusińska},
title = {Google jako narzędzie komunikacji marketingowej polskich instytucji kultury w opinii studentów},
journal = {Zarządzanie w Kulturze},
volume = {2018},
number = {Tom 19, Numer 2},
year = {2018},
issn = {1896-8201},
pages = {137-150},keywords = {Google; instytucje kultury; komunikacja marketingowa; komunikacja internetowa; narzędzia e-marketingu},
abstract = {Due to the possibility of transmitting information with high speed and precision and acquiring a wider audience, the marketing communication of contemporary Polish cultural institutions should, to a large extent, take place with the help of online tools. A wide array of such tools dedica­ted to Polish cultural institutions is offered by Google. Therefore, this article aims to identify and analyse selected Google tools used by Polish cultural institutions for marketing communication and to assess the suitability of such tools.},
doi = {10.4467/20843976ZK.18.011.8739},
url = {https://ejournals.eu/czasopismo/zarzadzanie-w-kulturze/artykul/google-jako-narzedzie-komunikacji-marketingowej-polskich-instytucji-kultury-w-opinii-studentow}
}