TY - JOUR
TI - What is the Relationship Between Marketing Background Expertise and Internal Market Orientation?
AU - Gyepi-Garbrah, Theophilus Francis
AU - Asamoah, Emmanuel S.
TI - What is the Relationship Between Marketing Background Expertise and Internal Market Orientation?
AB - 
	Background. Internal Market Orientation is a philosophy that is meant to create a seamless relationship among different functional areas in the organisation, with a view to achieving an improved organisations’ performance. However, there is an on-going debate grounded on the upper echelon theory, with regard to how leaders’ background characteristic influence firm performance; though with limited empirical support.

	Research aims. This paper seeks to assess the relationship between marketing background expertise of senior executives and Internal Market Orientation, within the context of the public sector.

	Methodology. Survey data was collected from senior executives of the public sector of Ghana, comprising 111 organisations; using a structured questionnaire. The hypothesized relationships between Marketing background expertise and the primary dimensions of Internal Market Orientation were tested through Pearson’s product-moment correlation analysis.

	Key findings. Data analyses reveal lack of support for the hypothesized relationships between marketing background expertise and the primary dimensions of Internal Market Orientation. However, the study provides empirical support for the on-going discourse on leadership characteristics and firm performance, in the context of the public sector; where research on Internal Marketing is limited. It also refines these discussions from both a non-western and a developing economy context.
VL - 2015
IS - Numer 14(4)
PY - 2016
SN - 2449-8920
C1 - 2449-8939
SP - 91
EP - 109
DO - 10.4467/24498939IJCM.15.012.4491
UR - https://ejournals.eu/czasopismo/international-journal-of-contemporary-management/artykul/what-is-the-relationship-between-marketing-background-expertise-and-internal-market-orientation
KW - Internal Market Orientation
KW - upper echelon
KW - marketing background
KW - senior executives
KW - public sector