%0 Journal Article
%T Eurowybory 2019 w polskiej agendzie medialnej. Strategie komunikacyjne redakcji wybranych telewizyjnych programów informacyjnych na Twitterze
%A Adamik-Szysiak, Małgorzata
%J Zarządzanie Mediami
%V 2020
%R 10.4467/23540214ZM.20.040.12644
%N Tom 8, Numer 4
%P 371-390
%K media agenda, media coverage, media bias, election campaign, European Parliament, Twitter, TV news programs
%D 1970
%U https://ejournals.eu/czasopismo/zarzadzanie-mediami/artykul/eurowybory-2019-w-polskiej-agendzie-medialnej-strategie-komunikacyjne-redakcji-wybranych-telewizyjnych-programow-informacyjnych-na-twitterze
%X 
	European election  of 2019 on the Polish media agenda. Editorial communication strategies of selected TV news programs on Twitter

	The article presents the results of empirical research regarding the use of the main nationwide television news programs by the potential of the Twitter micro-blog in terms of publicizing the election campaign to the European Parliament in 2019. The main research questions concerned the degree of interest of the editors of public television programs (“Wiadomości” TVP1) and commercial television (“Fakty” TVN) in European elections and the manner in which the campaigns of individual political entities were publicized. The results of the research allowed not only to identify and analyze the communication strategies used by the both editorial boards, but also to deduce about their degree of political bias during the campaign.