TY - JOUR
TI - Nazywam się Mróz. Remigiusz Mróz. O kreacji marki autorskiej/literackiej w polskim polu literackim/kultury
AU - Kaczor, Katarzyna
TI - Nazywam się Mróz. Remigiusz Mróz. O kreacji marki autorskiej/literackiej w polskim polu literackim/kultury
AB - 
	My name is Mróz. Remigiusz Mróz. On the creation of an author / literary brand in the Polish literary / cultural field

	The subject of the article is the analysis of the functioning in the Polish cultural field of Remigiusz Mroz as an author aiming to create his own literary brand identified with it. The aim of the conducted research was to follow the mechanisms for self-creation of the literary brand in the mainstream culture, including: conditions of the Polish publishing market, ways of using social media and opinion-making media for self-presentation and critical discourse of his work. The conclusions were formulated in the context of the results of the research of the contemporary Polish literary field conducted from the perspective of cultural research.
VL - 2019
IS - Numer 1 (6) 2019
PY - 2019
SN - 2451-1986
C1 - 2544-2554
SP - 71
EP - 80
DO - 10.4467/25442554.MBK.19.005.10707
UR - https://ejournals.eu/czasopismo/media-biznes-kultura/artykul/nazywam-sie-mroz-remigiusz-mroz-o-kreacji-marki-autorskiej-literackiej-w-polskim-polu-literackim-kultury
KW - Remigiusz Mróz
KW - marka literacka
KW - polskie pole literackie w XXI wieku
KW - polska literatura popularna XXI wieku
KW - rynek wydawniczy
KW - marketing w polu kultury
KW - literary brand
KW - Polish literary field in the 21st century
KW - Polish popular literature of the 21st century
KW - publishing market
KW - marketing in the field of culture