%0 Journal Article
%T Nazywam się Mróz. Remigiusz Mróz. O kreacji marki autorskiej/literackiej w polskim polu literackim/kultury
%A Kaczor, Katarzyna
%J Media Biznes Kultura
%V 2019
%R 10.4467/25442554.MBK.19.005.10707
%N Numer 1 (6) 2019
%P 71-80
%K Remigiusz Mróz, marka literacka, polskie pole literackie w XXI wieku, polska literatura popularna XXI wieku, rynek wydawniczy, marketing w polu kultury, literary brand, Polish literary field in the 21st century, Polish popular literature of the 21st century, publishing market, marketing in the field of culture
%@ 2451-1986
%D 2019
%U https://ejournals.eu/czasopismo/media-biznes-kultura/artykul/nazywam-sie-mroz-remigiusz-mroz-o-kreacji-marki-autorskiej-literackiej-w-polskim-polu-literackim-kultury
%X 
	My name is Mróz. Remigiusz Mróz. On the creation of an author / literary brand in the Polish literary / cultural field

	The subject of the article is the analysis of the functioning in the Polish cultural field of Remigiusz Mroz as an author aiming to create his own literary brand identified with it. The aim of the conducted research was to follow the mechanisms for self-creation of the literary brand in the mainstream culture, including: conditions of the Polish publishing market, ways of using social media and opinion-making media for self-presentation and critical discourse of his work. The conclusions were formulated in the context of the results of the research of the contemporary Polish literary field conducted from the perspective of cultural research.