%0 Journal Article
%T Zarządzanie mediami społecznościowymi w kontekście realizacji projektów społecznych skierowanych przeciw mowie nienawiści na przykładzie projektu Grażyna Żarko. Katolicki głos w Internecie
%A Lusińska, Anna
%J Zarządzanie Mediami
%V 2021
%R 10.4467/23540214ZM.21.007.13055
%N Tom 9, Numer 1
%P 1-16
%K civil society, hate speech, new media, social media, social projects
%D 2021
%U https://ejournals.eu/czasopismo/zarzadzanie-mediami/artykul/zarzadzanie-mediami-spolecznosciowymi-w-kontekscie-realizacji-projektow-spolecznych-skierowanych-przeciw-mowie-nienawisci-na-przykladzie-projektu-grazyna-zarko-katolicki-glos-w-internecie
%X 
	Social media management in the context of social projects against hate speech on the example of the project Grażyna Żarko. Catholic voice on the Internet

	Argument/objective: In view of the growing negative phenomenon of hate speech in the social media, targeted informational and educational activities in the public sphere seem important and necessary, for the common good and in the common interest, as a reminder of respect for the other person and respect for his or her rights. The aim of the article is to identify and analyse the selected project in terms of the occurrence, spread and scale of the hate speech phenomenon in social media and to try to evaluate this type of communication. Research methods, research questions: The text uses methods such as case study, desk research and media content analysis. The following research questions were posed: how does the broadly understood civil society, and in principle its representatives, try to oppose hate speech? For what purpose are social projects against hate speech created and implemented? Do social projects against hate speech show the scale of this phenomenon, its horror and immorality? What image of Poles, including Polish Internet users (and in the case of a selected YouTube project) emerges from them? and how do they exchange views on the subject and what conclusions do they draw from this? Results and conclusions: Research has shown that when modern society, which is largely civic, starts to rebel against injustice, lack of respect for others, or socially unacceptable behaviour, including hate speech, it reaches for tools of opposition, among others. Projects such as these are born in this way: Incubator of Ideas, #StopMowieNienawiści, or the title one, analysed: Grażyna Żarko. Catholic Voice on the Internet. This non-commercial, over two months long project, and at the same time a media, Internet provocation carried out in the form of a Polish vlog, showed not only the enormous scale of the problem of “verbal violence”of Polish Internet users on the example of YouTube, but also the lack of preventive actions and responsibility, or rather criminal consequences, for example, incurred for this type of conduct. Cognitive value: The article is part of the discussion on the way and quality of communication of Polish society, with particular emphasis on hate speech, through new media.

	JEL: M3, Z1