TY - JOUR TI - Twitter jako narzędzie dialogu liderów politycznych z otoczeniem AU - Maguś, Wojciech TI - Twitter jako narzędzie dialogu liderów politycznych z otoczeniem AB - Twitter as a Tool for Dialogue Between Political Leaders and Their Environment The aim of this article is to evaluate the communication effectiveness of political leaders on Twitter. The subject of the analysis was the activity of Władysław Kosiniak-Kamysz, Katarzyna Lubnauer, Mateusz Morawiecki, Grzegorz Schetyna and Stanisław Tyszka in the period from 1 September to 30 November 2018. This period allowed us to capture the specific use of Twitter during the local government elections campaign and during the pre-campaign before the elections in 2019. The article is based on quantitative and qualitative analyses. The paper is an attempt to answer how much political leaders use this medium as a   tool for dialogue. VL - 2019 IS - Tom 62, Numer 4 (240) PY - 2019 SN - 0555-0025 C1 - 2299-6362 SP - 63 EP - 93 DO - 10.4467/22996362PZ.19.045.11049 UR - https://ejournals.eu/czasopismo/zeszyty-prasoznawcze/artykul/twitter-jako-narzedzie-dialogu-liderow-politycznych-z-otoczeniem KW - Twitter KW - social media KW - political leaders KW - election campaign KW - dialogue