TY - JOUR
TI - Profil na Facebooku – awatar, wirtualna maska czy obraz siebie? O konstruowaniu tożsamości internetowej
AU - Gliniecka, Marta
TI - Profil na Facebooku – awatar, wirtualna maska czy obraz siebie? O konstruowaniu tożsamości internetowej
AB - 
	People from the beginning of history assumed the mask. In tribal cultures, they were accompanied by magical rituals and rites of passage. Currently masks are attributes of superheroes. Today we assume virtual mask. We’re trying to create the perfect look. For this purpose, we use online games, and social media, especially Facebook web portal, called the great book of faces. The article presents the results of research (content analysis, focus groups) conducted among students on Facebook and avatars.
VL - 2017
IS - Tom 5, Numer 2
PY - 2017
C1 - 2354-0214
SP - 89
EP - 103
DO - 10.4467/23540214ZM.17.007.7296
UR - https://ejournals.eu/czasopismo/zarzadzanie-mediami/artykul/profil-na-facebooku-awatar-wirtualna-maska-czy-obraz-siebie-o-konstruowaniu-tozsamosci-internetowej
KW - social media
KW - avatar
KW - virtual mask
KW - online identity
KW - visual culture