%0 Journal Article
%T Profil na Facebooku – awatar, wirtualna maska czy obraz siebie? O konstruowaniu tożsamości internetowej
%A Gliniecka, Marta
%J Zarządzanie Mediami
%V 2017
%R 10.4467/23540214ZM.17.007.7296
%N Tom 5, Numer 2
%P 89-103
%K social media, avatar, virtual mask, online identity, visual culture
%D 2017
%U https://ejournals.eu/czasopismo/zarzadzanie-mediami/artykul/profil-na-facebooku-awatar-wirtualna-maska-czy-obraz-siebie-o-konstruowaniu-tozsamosci-internetowej
%X 
	People from the beginning of history assumed the mask. In tribal cultures, they were accompanied by magical rituals and rites of passage. Currently masks are attributes of superheroes. Today we assume virtual mask. We’re trying to create the perfect look. For this purpose, we use online games, and social media, especially Facebook web portal, called the great book of faces. The article presents the results of research (content analysis, focus groups) conducted among students on Facebook and avatars.