TY - JOUR
TI - Zarządzanie zasobami ludzkimi w mediach publicznych. Studium przypadku TVP Katowice
AU - Różycka, Magdalena
TI - Zarządzanie zasobami ludzkimi w mediach publicznych. Studium przypadku TVP Katowice
AB - 
	Human resources management in public media.
	Case study TVP Katowice

	It seems that the employers’ approach to their employees ought to change in the context of human resources management of public media. In fact, what should be considered most important is ‘change-oriented thinking’, which means positive thinking and encouraging creativity. One might presume that the apparent restructuring process in public media – and the one conducted in 2014 by the public broadcasting service may be regarded as such – is a realisation of the Copernicus-Gresham law, where ‘bad money’ drives out good. In reality, it is all about creating new ways of economising and there is no evidence pointing towards any changes in the foreseeable future. Moreover, the common belief dominating the global discourse that employees, equipped with suitable knowledge, abilities and skills decide about the company’s position on the market – in reference to Polish public media may be regarded merely as an academic discussion related to HR managing. The example of the above-mentioned deliberations is TVP Katowice, where for a number of years many areas have been consistently undergoing a restructuring process, first and foremost – the area of human resources (with a special focus on creative employees). It may be assumed that the analysis of the TVP Katowice case is representative of the other 15 regional public television centres, which similarly to Katowice have financial problems, which consequently leads to restructuring (dismissing employees). The aim of this publication is to demonstrate that politics and economy are two significant determiners having influence over human resources managing in Polish public media. Which in reality affects explicit actions undertaken by the regional media, to which they are obligated by law.
	 
VL - 2016
IS - Tom 4, Numer 2
PY - 2016
C1 - 2354-0214
SP - 69
EP - 96
DO - 10.4467/23540214ZM.15.006.5513
UR - https://ejournals.eu/czasopismo/zarzadzanie-mediami/artykul/zarzadzanie-zasobami-ludzkimi-w-mediach-publicznych-studium-przypadku-tvp-katowice
KW - public media
KW - regional public television
KW - mission
KW - human resources management