TY - JOUR TI - »Teatr jest instytucją feudalną«. Kryzysy wizerunkowe w polskich teatrach instytucjonalnych AU - Pałka, Magdalena TI - »Teatr jest instytucją feudalną«. Kryzysy wizerunkowe w polskich teatrach instytucjonalnych AB - „Theatre is a Feudal Institution”. Image Crises in Polish Institutional Theatre   In publications of recent years, embedded in the discipline of management studies and regarding the issue of image, it is pointed out that one of the most frequent mistakes of modern organizations is the lack of coherence between communicated values and everyday practice. In the article, I propose to look at image crises in polish institutional theatres (those caused by phenomenon mentioned above), in a way that recognizes and appreciates their positive aspects. They can be treated as „tools” that inspire system change. On the examples from recent years, I argue that the vast majority of image crises in art institutions are caused by the lack of coherence between the declarative sphere (mainly shaped by artistic program of institution) and intra-institutional practice. I also show that thought on the discussed subject matter has developed in art thanks to the evolution of the concept of criticism and critical attitude, and not, as one would suppose, in relation to the achievements of management studies. I will also discuss the determinants of contemporary institutional critique, in which the thought on relations between the declarative sphere and practice develops, and which affects the perception of the crisis itself. VL - 2019 IS - Tom 20, Numer 2 PY - 2019 SN - 1896-8201 C1 - 2084-3976 SP - 287 EP - 300 DO - 10.4467/20843976ZK.19.017.10534 UR - https://ejournals.eu/czasopismo/zarzadzanie-w-kulturze/artykul/teatr-jest-instytucja-feudalna-kryzysy-wizerunkowe-w-polskich-teatrach-instytucjonalnych KW - wizerunek KW - polski teatr KW - krytyka instytucjonalna KW - krytyka KW - kryzys wizerunkowy KW - image KW - polish theatre KW - institutional critique KW - critique KW - image crisis