%0 Journal Article
%T Media as a Vehicle for Social Memory: A Case of Władysław Turowicz, the Polish Godfather of Pakistan’s Space and Missile Programs
%A Kamran, Muhammad
%A Krupa-Mażulis, Izabela
%J Zarządzanie Mediami
%V 2021
%R 10.4467/23540214ZM.21.019.13414
%N Tom 9, Numer 2
%P 309-317
%K Pakistani media, social memory, social identity, historical memory, Pakistan’s Space Program, Polish engineer, Pakistan Air Force
%D 2021
%U https://ejournals.eu/czasopismo/zarzadzanie-mediami/artykul/media-as-a-vehicle-for-social-memory-a-case-of-wladyslaw-turowicz-the-polish-godfather-of-pakistans-space-and-missile-programs
%X 
	The main purpose of this study is to explore the role of media as a vehicle for social memory in building social identity. The concept of social memory used by historians and others is to explore the connection between social identity and historical memory. In this research, the authors ex­plore the role of media in the formation of social memory. The first part of the article explores the term of social memory in the light of literature. In the second part, the authors discussed the role of media in the formation of social memory on the example of Air Commodore Władysław Turowicz, a Polish Pakistani Engineer who was known as “The Rocket-Missile Man of Pakistan”. The research­ers present the social memories of the Polish Godfather of Pakistan’s Space and Missile programs in the light of Pakistani electronic media. The authors have explored the role of Polish Engineer Władysław Turowicz in SUPARCO, his personal and professional life that has been widely discussed in Pakistani electronic media vs mere mention in Polish media. From the knowledge perspective, this research highlights some of the forgotten memories of Turowicz.

	JEL: Z130