TY - JOUR
TI - Ekspert w mediach czy „ekspert” – interakcja między specjalistą, dziennikarzem i odbiorcą
AU - Makowski, Mariusz
TI - Ekspert w mediach czy „ekspert” – interakcja między specjalistą, dziennikarzem i odbiorcą
AB - 
	An expert in the media or “expert” – the interaction between the specialist, journalist and recipient

	In mass communication specialist is put in a particular role, the person who will be a bridge between the world of insiders and reality of laymen. Experts provide journalists “raw material” which is then treated the characteristic way for the type of media (press, radio, television).
	The result of this processing specialist content is specified media product, often far away from what was the spirit and intent of reviewed expert. The content of this article is the analysis of these transformations on the basis of selected case studies, as well as more general reflection on the participation of scholars in the social discourse through the media. The procedure of evaluation, enabling verification of such person in the media was also pointed.
	 
VL - 2015
IS - Tom 58, Numer 1 (221)
PY - 2015
SN - 0555-0025
C1 - 2299-6362
SP - 114
EP - 126
DO - 10.4467/2299-6362PZ.15.009.3147
UR - https://ejournals.eu/czasopismo/zeszyty-prasoznawcze/artykul/ekspert-w-mediach-czy-ekspert-interakcja-miedzy-specjalista-dziennikarzem-i-odbiorca
KW - expert
KW - media
KW - journalist
KW - education
KW - image