%0 Journal Article %T Fotografia w praktyce badawczej %A Ochnio, Jakub %J Media Biznes Kultura %V 2016 %R 10.4467/25442554.MBK.16.003.6997 %N Numer 1 (1) 2016 %P 45-59 %K photography, language, communication, visual communication, test metodology %@ 2451-1986 %D 2016 %U https://ejournals.eu/czasopismo/media-biznes-kultura/artykul/fotografia-w-praktyce-badawczej %X Photography in the research practice The section, which is a part of Język komunikowania wizualnego – semantyka, syntaktyka i pragmatyka fotografii monograph, introduces the outline of structuralist methods of use of the image, resulting in an automated testing practices. Photogram constituting the interpretation field of the visual language is the carrier of information provided on the level of semantic, syntactic and pragmatic. It creates the need for recourse to formal analysis tool to authenticate the results.