TY - JOUR
TI - Czy PR-owcy zagrażają dziennikarstwu? Związki public relations z media agenda setting
AU - Olędzki, Jerzy
TI - Czy PR-owcy zagrażają dziennikarstwu? Związki public relations z media agenda setting
AB - 
	This article analyzes the role PR specialists play in shaping the media content. In the context of media agenda-setting theory the article discusses the results of B. Baerns study on the impact of German PR specialists on the national media and the meaning of so-called “determination thesis” and interefication theory which explain the issue of the mutual relationship bewteen PR and journalism. The paper also presents the results of a survey conducted by the author of the article among Polish PR professionals about their influence on the Polish media content. 
VL - 2013
IS - Tom 56, Numer 1 (213)
PY - 2013
SN - 0555-0025
C1 - 2299-6362
SP - 59
EP - 71
DO - 10.4467/2299-6362PZ.13.005.1023
UR - https://ejournals.eu/czasopismo/zeszyty-prasoznawcze/artykul/czy-pr-owcy-zagrazaja-dziennikarstwu-zwiazki-public-relations-z-media-agenda-setting
KW - agenda-setting theory
KW - public relations
KW - media relations
KW - determination thesis
KW - interefication theory
KW - journalism and PR