%0 Journal Article
%T Czy PR-owcy zagrażają dziennikarstwu? Związki public relations z media agenda setting
%A Olędzki, Jerzy
%J Zeszyty Prasoznawcze
%V 2013
%R 10.4467/2299-6362PZ.13.005.1023
%N Tom 56, Numer 1 (213)
%P 59-71
%K agenda-setting theory, public relations, media relations, determination thesis, interefication theory, journalism and PR
%@ 0555-0025
%D 2013
%U https://ejournals.eu/czasopismo/zeszyty-prasoznawcze/artykul/czy-pr-owcy-zagrazaja-dziennikarstwu-zwiazki-public-relations-z-media-agenda-setting
%X 
	This article analyzes the role PR specialists play in shaping the media content. In the context of media agenda-setting theory the article discusses the results of B. Baerns study on the impact of German PR specialists on the national media and the meaning of so-called “determination thesis” and interefication theory which explain the issue of the mutual relationship bewteen PR and journalism. The paper also presents the results of a survey conducted by the author of the article among Polish PR professionals about their influence on the Polish media content.