@article{91987273-3ce2-4226-9ebc-b806085ce984,
author = {Jerzy  Olędzki },
title = {Czy PR-owcy zagrażają dziennikarstwu? Związki public relations z media agenda setting},
journal = {Zeszyty Prasoznawcze},
volume = {2013},
number = {Tom 56, Numer 1 (213)},
year = {2013},
issn = {0555-0025},
pages = {59-71},keywords = {agenda-setting theory; public relations; media relations; determination thesis; interefication theory; journalism and PR},
abstract = {This article analyzes the role PR specialists play in shaping the media content. In the context of media agenda-setting theory the article discusses the results of B. Baerns study on the impact of German PR specialists on the national media and the meaning of so-called “determination thesis” and interefication theory which explain the issue of the mutual relationship bewteen PR and journalism. The paper also presents the results of a survey conducted by the author of the article among Polish PR professionals about their influence on the Polish media content.},
doi = {10.4467/2299-6362PZ.13.005.1023},
url = {https://ejournals.eu/czasopismo/zeszyty-prasoznawcze/artykul/czy-pr-owcy-zagrazaja-dziennikarstwu-zwiazki-public-relations-z-media-agenda-setting}
}