TY - JOUR
TI - Reklama religijna jako odrębny rodzaj reklamy
AU - Stępniak, Krzysztof
TI - Reklama religijna jako odrębny rodzaj reklamy
AB - 
	Religious advertising as a separate type of advertising

	The main scientifi c objective of this article is to show the difference between religious advertising  and the other types of advertising (commercial advertising, social advertising, political advertising). The text includes the defi nition of religious advertising in the area of media science. Author’s refl ections are based on the literature of the subject and his own empirical studies on the phenomenon of religious advertising carried out in the Laboratory of Medial Studies of the University of Warsaw in 2016.
VL - 2018
IS - Tom 61, Numer 2 (234)
PY - 2018
SN - 0555-0025
C1 - 2299-6362
SP - 327
EP - 341
DO - 10.4467/22996362PZ.18.021.9116
UR - https://ejournals.eu/czasopismo/zeszyty-prasoznawcze/artykul/reklama-religijna-jako-odrebny-rodzaj-reklamy
KW - religious advertising
KW - sacrum
KW - social advertising
KW - Catholic Church