%0 Journal Article
%T Reklama religijna jako odrębny rodzaj reklamy
%A Stępniak, Krzysztof
%J Zeszyty Prasoznawcze
%V 2018
%R 10.4467/22996362PZ.18.021.9116
%N Tom 61, Numer 2 (234)
%P 327-341
%K religious advertising, sacrum, social advertising, Catholic Church
%@ 0555-0025
%D 2018
%U https://ejournals.eu/czasopismo/zeszyty-prasoznawcze/artykul/reklama-religijna-jako-odrebny-rodzaj-reklamy
%X 
	Religious advertising as a separate type of advertising

	The main scientifi c objective of this article is to show the difference between religious advertising  and the other types of advertising (commercial advertising, social advertising, political advertising). The text includes the defi nition of religious advertising in the area of media science. Author’s refl ections are based on the literature of the subject and his own empirical studies on the phenomenon of religious advertising carried out in the Laboratory of Medial Studies of the University of Warsaw in 2016.