TY - JOUR
TI - Wybrane aspekty kształtowania wizerunku samorządowych instytucji kultury w Gdańsku
AU - Ryłko-Kurpiewska, Anna
AU - Łosiewicz, Małgorzata
TI - Wybrane aspekty kształtowania wizerunku samorządowych instytucji kultury w Gdańsku
AB - 
	Selected Aspects of Image Creation The local government Cultural Institution in Gdansk

	 

	The paper presents current trends in the operation of cultural institutions owned by the local government. They often become similar to enterprises and implement market solutions applied by the latter. The conducted analysis has revealed modern changes in the institutions functioning in the sphere of culture, which – besides cultural and artistic activities to which they are obliged by their statutes – are also involved in undertaking educational, trading or promotional measures. Typically, cultural institutions, while operating within the framework of the state’s cultural policy as entities autonomous in terms of their legal status, organisation and finance, are subject to a dynamic transformation, ever more often extending the offer addressed to their target groups and redefining the way of their participation in culture. The activities are closely related to the definition of image identification, requiring coherence and consistency. This translates into problems with image communication, resulting from the dispersed offer, but also typical of the operation of the signs performing the functions of identification, information and utility meaning.
VL - 2019
IS - Tom 20, Numer 2
PY - 2019
SN - 1896-8201
C1 - 2084-3976
SP - 241
EP - 256
DO - 10.4467/20843976ZK.19.015.10532
UR - https://ejournals.eu/czasopismo/zarzadzanie-w-kulturze/artykul/wybrane-aspekty-ksztaltowania-wizerunku-samorzadowych-instytucji-kultury-w-gdansku
KW - polityka kulturalna
KW - samorządowa instytucja kultury
KW - wizerunek
KW - przedsiębiorstwo kultury
KW - uczestnictwo w kulturze
KW - cultural policy
KW - local government cultural institution
KW - image
KW - participation in culture