TY - JOUR
TI - Przydatność metod badania potrzeb odbiorców internetowych serwisów informacyjnych w kontekście zarządzania informacją-produktem
AU - Laberschek, Marcin
TI - Przydatność metod badania potrzeb odbiorców internetowych serwisów informacyjnych w kontekście zarządzania informacją-produktem
AB - 
	The usefulness of the methods of researching the needs of the customers of information web sites in the context of the management of information perceived as product

	The content of this study remains aligned with present-day research designs which perceive the journalism information as a market good, i.e. a product. The product management consists in devising strategies which make the marketed product exceptional, let it excel the competition and match the client needs. However, these needs should at first be examined. The paper analyses the methods of researching client needs and organizes them from the point of view of their usefulness in the management of information perceived as a product.
VL - 2011
IS - Tom 12, Numer 1
PY - 2013
SN - 1896-8201
C1 - 2084-3976
SP - 27
EP - 41
DO - 10.4467/20843976ZK.11.003.0126
UR - https://ejournals.eu/czasopismo/zarzadzanie-w-kulturze/artykul/przydatnosc-metod-badania-potrzeb-odbiorcow-internetowych-serwisow-informacyjnych-w-kontekscie-zarzadzania-informacja-produktem
KW - information as product
KW - information management
KW - reserch of information consumers
KW - media product
KW - construction of new information
KW - needs of information consumers
KW - site-centric research
KW - user-centric research
KW - information usability research
KW - permanent eval