%0 Journal Article
%T Live video streaming na platformie YouTube – zarządzanie treściami o charakterze nienawistnym
%A Cyrek, Barbara
%J Zarządzanie Mediami
%V 2021
%R 10.4467/23540214ZM.21.008.13056
%N Tom 9, Numer 1
%P 115-126
%K algorithmization, donations, Super Chat, live streams
%D 2021
%U https://ejournals.eu/czasopismo/zarzadzanie-mediami/artykul/live-video-streaming-na-platformie-youtube-zarzadzanie-tresciami-o-charakterze-nienawistnym
%X 
	Live video streaming on YouTube – management of a hateful content

	The purpose of the article is to characterize current issues related to the occurrence of hate speech in live broadcasts on YouTube. Adding more tools to make the platform more attractive to users also gives new opportunities to spread hateful content. Platform policy must be constantly evolving, and subsequent regulations are widely commented on by both advertisers and users. For live broadcasts, real-time control requires automated solutions that are sometimes fallible.

	 JEL: L82, Z19