TY - JOUR
TI - Media Image Management and Provocation – A Case Study of Wojciech Cejrowski
AU - Sobiech, Mateusz
TI - Media Image Management and Provocation – A Case Study of Wojciech Cejrowski
AB - 
	
		The article is an attempt to characterize provocation as an instrument for creating a media image. The author, using the method of qualitative research, illustrates the ways of using provocation during image activities on the example of Wojciech Cejrowski. On the basis of the research, he finds out which factors determine the form of image creation in the media. Moreover, the author defined reasons and effects for using provocations in the process of building media image.
	
		JEL: M3, Y8, Y9

VL - 2021
IS - Tom 9, Numer 4
PY - 2021
C1 - 2354-0214
SP - 707
EP - 721
DO - 10.4467/23540214ZM.21.039.14582
UR - https://ejournals.eu/czasopismo/zarzadzanie-mediami/artykul/media-image-management-and-provocation-a-case-study-of-wojciech-cejrowski
KW - provocation
KW - media image
KW - personal brand
KW - media management
KW - Wojciech Cejrowski