TY - JOUR
TI - „Badania publiczności muzeów w Polsce”. Projekt Narodowego Instytutu Muzealnictwa i Ochrony Zbiorów
AU - Grzonkowska, Joanna
TI - „Badania publiczności muzeów w Polsce”. Projekt Narodowego Instytutu Muzealnictwa i Ochrony Zbiorów
AB - 
	„Audience Research in Polish Museums”. Project Narodowego Instytutu Muzealnictwa i Ochrony Zbiorów

	Project „Audience research in Polish museums” was started in March 2017 as a multi-annual project of the research and educational shape. The starting point was our belief that recognition of your own audience is the first step for each museum to frame the methods of performing your mission, creating educational programmes and offer for visitors. Regularly repeated, it helps museums to follow changes in the structure of the audience and in its intents, and to find common ground to form and maintain the cooperation with the public. Hitherto, NIMOZ completed two annual editions of the project: the pilot one in 2017 committed to the general overview of the Polish museums’ audience and the second one in 2018 entitled „Museum in the local society”. The project is now being continued in the contexts of the elderly people as recipients of the museums’ offer. To achieve the educational aims of the project we facilitate our studies to the museums, organize trainings for the museums’ staff and publish the handbooks. 
VL - 2019
IS - Tom 20, Numer 3
PY - 2019
SN - 1896-8201
C1 - 2084-3976
SP - 301
EP - 313
DO - 10.4467/20843976ZK.19.018.11124
UR - https://ejournals.eu/czasopismo/zarzadzanie-w-kulturze/artykul/badania-publicznosci-muzeow-w-polsce-projekt-narodowego-instytutu-muzealnictwa-i-ochrony-zbiorow
KW - audience research
KW - museums
KW - visitors
KW - audience / badania publiczności
KW - muzea
KW - zwiedzający
KW - publiczność