TY - JOUR
TI - Needs and Attitudes of Visitors to Historic Aristocratic Residences in Poland
AU - Murzyn-Kupisz, Monika
TI - Needs and Attitudes of Visitors to Historic Aristocratic Residences in Poland
AB - 
	The article is based on the results of a questionnaire survey of visitors to two major aristocratic residences in Poland (Castle Museum in Łańcut and Castle Museum in Pszczyna). Sketching the specificity of this type of museums and heritage sites as the background for further analysis, in the text several key issues important from the perspective of management of such institutions and getting financial support for them are discussed. These include: an up to date socio-demographic profile of visitors (direct users of the museums’ offer), their motivations to visit, local spending patterns linked with the visitors’ stay in a given town, the level of satisfaction with the visit, shortcomings of the museums or their surroundings from the perspective of tourists. Undertaking this sort of audience studies might also, as shown by research results, provide a broader perspective on the social perception of museums, supplying them with evidence on the complexity of values that might be linked with such heritage institutions by society in general.
VL - 2019
IS - Tom 20, Numer 3
PY - 2019
SN - 1896-8201
C1 - 2084-3976
SP - 315
EP - 338
DO - 10.4467/20843976ZK.19.019.11125
UR - https://ejournals.eu/czasopismo/zarzadzanie-w-kulturze/artykul/needs-and-attitudes-of-visitors-to-historic-aristocratic-residences-in-poland
KW - audience research
KW - values
KW - attitudes
KW - historic house museums
KW - Poland / badania publiczności
KW - wartości
KW - postawy
KW - muzea rezydencjonalne
KW - Polska