%0 Journal Article
%T Needs and Attitudes of Visitors to Historic Aristocratic Residences in Poland
%A Murzyn-Kupisz, Monika
%J Zarządzanie w Kulturze
%V 2019
%R 10.4467/20843976ZK.19.019.11125
%N Tom 20, Numer 3
%P 315-338
%K audience research, values, attitudes, historic house museums, Poland / badania publiczności, wartości, postawy, muzea rezydencjonalne, Polska
%@ 1896-8201
%D 2019
%U https://ejournals.eu/czasopismo/zarzadzanie-w-kulturze/artykul/needs-and-attitudes-of-visitors-to-historic-aristocratic-residences-in-poland
%X 
	The article is based on the results of a questionnaire survey of visitors to two major aristocratic residences in Poland (Castle Museum in Łańcut and Castle Museum in Pszczyna). Sketching the specificity of this type of museums and heritage sites as the background for further analysis, in the text several key issues important from the perspective of management of such institutions and getting financial support for them are discussed. These include: an up to date socio-demographic profile of visitors (direct users of the museums’ offer), their motivations to visit, local spending patterns linked with the visitors’ stay in a given town, the level of satisfaction with the visit, shortcomings of the museums or their surroundings from the perspective of tourists. Undertaking this sort of audience studies might also, as shown by research results, provide a broader perspective on the social perception of museums, supplying them with evidence on the complexity of values that might be linked with such heritage institutions by society in general.