TY - JOUR TI - Sfera publiczna i praktyka zarządzania mediami na przykładzie portalu internetowego AU - Szpyt-Wiktorowska, Joanna AU - Wiktorowski, Maciej TI - Sfera publiczna i praktyka zarządzania mediami na przykładzie portalu internetowego AB - Public sphere and the practice of managing the media company – case study of the news outlet. Popularizations of algorithms and technical progress in data processing of media distribution channels, such as search engines and social networks are challenging the media mangers with new responsibilities in shaping the public opinion. Following chapter discusses the problems that media managers are facing by ensuring equal, open access to news all interested in public debate and the way that socially important affairs exists in modern public opinion. The chapter is a case study of internet news outlet describing internal policies regulating freedom of participation in the debate by commenting the media content. Authors are sharing their reflections on the influence of technologies on the condition of public sphere and media organizations, point the open questions and potential directions of future research. VL - 2018 IS - Tom 61, Numer 1 (233) PY - 2018 SN - 0555-0025 C1 - 2299-6362 SP - 81 EP - 95 DO - 10.4467/22996362PZ.18.006.8716 UR - https://ejournals.eu/czasopismo/zeszyty-prasoznawcze/artykul/sfera-publiczna-i-praktyka-zarzadzania-mediami-na-przykladzie-portalu-internetowego KW - public sphere KW - media organizations KW - management KW - data KW - algorithms KW - filter bubble KW - personalization KW - social networks KW - search engine KW - content KW - information