TY - JOUR TI - Promocja Polski i kultury polskiej za granicą w programie Ministerstwa Kultury i Dziedzictwa Narodowego AU - Lusińska, Anna AU - Kalinowska-Żeleźnik, Anna TI - Promocja Polski i kultury polskiej za granicą w programie Ministerstwa Kultury i Dziedzictwa Narodowego AB - The promotion of Poland and Polish culture abroad in the program of the Ministry of Culture and National Heritage. The promotion of Polish culture is an important element for economic and social development of the country, building his image after for its borders, and especially solid brand ‘Poland’. Government action in this regard is based primarily on ministerial programs. One of them is the program of the Ministry of Culture and National Heritage supporting the promotion of Polish abroad by culture. VL - 2017 IS - Numer 1 (2) 2017 PY - 2017 SN - 2451-1986 C1 - 2544-2554 SP - 77 EP - 91 DO - 10.4467/25442554.MBK.17.005.7652 UR - https://ejournals.eu/czasopismo/media-biznes-kultura/artykul/promocja-polski-i-kultury-polskiej-za-granica-w-programie-ministerstwa-kultury-i-dziedzictwa-narodowego KW - promotion KW - culture KW - promotion of the Polish culture KW - international promotion of the Polish culture