@article{6c1e6a3b-0ab2-46f9-8935-f1f884a5aaed,
author = {Michał  Zawadzki},
title = {Modne, acz niebezpieczne bzdury. Guru zarządzania z perspektywy krytycznej},
journal = {Zarządzanie w Kulturze},
volume = {2015},
number = {Tom 16, Numer 3},
year = {2015},
issn = {1896-8201},
pages = {275-291},keywords = {edukacja menedżerska; korporacyjny kulturyzm; guru zarządzania; ponowoczesność},
abstract = {Fashionable, but dangerous nonsense. Management gurus from a critical perspective

	The objective of the article is a critical diagnosis of the hazards which may result from being deluded by universal prescriptions for success which are smuggled by management gurus. ‘Corporate culturism’ as an example of a management panacea and corporatization of higher education as a main power for guru’s industry were analysed in detail.
	 },
doi = {10.4467/20843976ZK.15.017.3593},
url = {https://ejournals.eu/czasopismo/zarzadzanie-w-kulturze/artykul/modne-acz-niebezpieczne-bzdury-guru-zarzadzania-z-perspektywy-krytycznej}
}