%0 Journal Article
%T Znaczenie kraju pochodzenia (COO) w ocenie mało i wysoko angażujących produktów przez młodych konsumentów w Polsce
%A Budzanowska-Drzewiecka, Małgorzata
%A Jedynak, Monika
%J Zarządzanie w Kulturze
%V 2014
%R 10.4467/20843976zk.14.025.2315
%N Tom 15, Numer 4
%P 359-375
%K kraj pochodzenia, młodzi konsumenci, ocena produktu, intencja zakupu
%@ 1896-8201
%D 2014
%U https://ejournals.eu/czasopismo/zarzadzanie-w-kulturze/artykul/znaczenie-kraju-pochodzenia-coo-w-ocenie-malo-i-wysoko-angazujacych-produktow-przez-mlodych-konsumentow-w-polsce
%X 
	Importance of the country-of-origin in evaluation of low and highly involving products among young adults in Poland

	The objective of this paper is to analyze the impact of the country-of-origin on product evaluation and purchase intention among young adults (students), using an experimental approach.
	The study explored the effects of two sub-components of COO with three countries (homeland – Poland; foreign: Italy and Romania), for two products: highly involving (washing machine) and low involving (chocolate).
	Findings suggest that the COO (sub-components) is a factor differentiating the respondents’ choices and confirm the legitimacy of the study of the impact of COO in the case of the differentiated products.