@article{6a9ff924-2c23-4f47-bb62-fd5a13cd7a18,
author = {Małgorzata  Budzanowska-Drzewiecka , Monika  Jedynak },
title = {Znaczenie kraju pochodzenia (COO) w ocenie mało i wysoko angażujących produktów przez młodych konsumentów w Polsce},
journal = {Zarządzanie w Kulturze},
volume = {2014},
number = {Tom 15, Numer 4},
year = {2014},
issn = {1896-8201},
pages = {359-375},keywords = {kraj pochodzenia; młodzi konsumenci; ocena produktu; intencja zakupu},
abstract = {Importance of the country-of-origin in evaluation of low and highly involving products among young adults in Poland

	The objective of this paper is to analyze the impact of the country-of-origin on product evaluation and purchase intention among young adults (students), using an experimental approach.
	The study explored the effects of two sub-components of COO with three countries (homeland – Poland; foreign: Italy and Romania), for two products: highly involving (washing machine) and low involving (chocolate).
	Findings suggest that the COO (sub-components) is a factor differentiating the respondents’ choices and confirm the legitimacy of the study of the impact of COO in the case of the differentiated products.},
doi = {10.4467/20843976zk.14.025.2315},
url = {https://ejournals.eu/czasopismo/zarzadzanie-w-kulturze/artykul/znaczenie-kraju-pochodzenia-coo-w-ocenie-malo-i-wysoko-angazujacych-produktow-przez-mlodych-konsumentow-w-polsce}
}